Incentive – Responsive All-Purpose Theme


Incentive – Responsive All-Purpose Theme

Incentive is a fully responsive WordPress theme designed for any use. The easy to setup features and universal design make creating your site fun and exciting. This all-purpose theme can be applied to any type of site including business websites, artist portfolios, blogs and so much more. Incentive applies a crisp and clean design as the foundation of a powerful and highly adaptable theme. Built with the Runway Framework, Incentive is an extremely flexible and versatile design.

Nice things customers are saying.

I think I am going to be a bit spoiled after this. This is my first WordPress site and I am blown away at all the features this theme has. – seenondv

I don’t normally rate themes, but I’ve been playing with this theme for a few days now — you just got 5 stars without a seconds thought – musicmovement

This is such a fantastic theme! Great job! I am still trying to wrap my head around all of the options and the possibilities seem to be endless on what you can do. You always seem to put out top notch themes and thank you for the support you also provide. – bryanv78

I’ll buy this theme just because when Parallelus puts out a new theme, I can always count on it being in a class by itself and the absolute best in support. – ms_webcasa

Theme Features

  • Super-ultra-mega responsive
  • Parallax backgrounds
  • Mega-menus powered with UberMenu (by SevenSpark)
  • Slider Revolution (by ThemePunch)
  • WPBakery Page Builder (formerly Visual Composer)
  • SEO optimized
  • Traditional and modern blog styles
  • Post formats – Standard, Audio, Gallery, Image, Link, Quote and Video
  • Sortable portfolio
    • Post formats – Standard, Audio, Gallery, Image and Video
  • Blank page templates
  • Drag and drop layout manager
  • Contact form builder
  • Sidebar generator
  • Unlimited home page variations
  • Unlimited headers
  • Unlimited footers
  • Unlimited layouts
  • Unlimited color choices
  • Unlimited layouts and templates
  • Unbranded white label admin
  • Self-hosted HTML5 video player
  • Custom audio player
  • Google Fonts support (500+)
  • Retina ready
  • Translation ready (.po/.mo files)
  • Demo content included
  • All Photoshop files included
  • and so much more…

Feature Details

Mega-menus Powered by UberMenu

UberMenu is the number one mega-menu plugin for WordPress with over 45,000 sales. It was created by the menu master himself, SevenSpark. We’ve worked directly with SevenSpark to custom develop this version of UberMenu just for this theme.

Find out more about UberMenu

Dynamic Animations with Slider Revolution

Including the powerful slider plugin, Slider Revolution to give your website and slide shows exceptional quality. Slider Revolution is currently the best selling slide show plugin on CodeCanyon and we’ve included it free. The easy to use interface lets you drag slide show graphics into place and easily assign animations, timing and other awesome effects. It’s fully responsive and touch enabled for mobile devices. You’re going to love building your slide shows.

Find out more about Slider Revolution

Drag and Drop Content using WPBakery Page Builder

Forget about remembering shortcodes and messy hard to read pages. Using the best selling plugin, WPBakery Page Builder, you can drag and drop content where you want to create complex layouts in minutes. Add content blocks, columns, tabs, toggles, slide shows, feature tours, social sharing icons and much more. We’ve integrated our shortcodes directly with WPBakery Page Builder so you can build pages the fast and easy way. You’ll even save time using the built in template system letting you save and reuse layouts.

Find out more about WPBakery Page Builder

Looking for theme support?

Help and Support

Please post support questions to our Help Center. We have many useful resources in our Help Center including support forums and tutorials.

Get News and Updates

Looking for information about new releases and theme updates? Subscribe to our emails or follow us on Twitter and we’ll do our best to keep you informed.

Updates and notifications

Built with Runway

This theme was built with the awesome Runway framework for WordPress. Runway is a comprehensive solution for making WordPress themes, fast!

Made with the Runway framework for WordPress.

THEME UPDATE – VERSION 1.2.36 (February 14th 2022)

Plugin update.

  • Updated Slider Revolution to v6.5.15.
  • Updated WPBakery Page Builder to v6.8.0.

THEME UPDATE – VERSION 1.2.35 (September 14th 2021)

Plugin update.

  • Updated Slider Revolution to v6.5.8.

THEME UPDATE – VERSION 1.2.34 (August 12th 2021)

Plugin updates.

  • Updated WPBakery Page Builder to v6.7.0.
  • Updated Slider Revolution to v6.5.6.

THEME UPDATE – VERSION 1.2.33 (April 16th 2021)


  • Updated Slider Revolution to v6.4.8.
  • Fixed some PHP v8 notices.

THEME UPDATE – VERSION 1.2.32 (March 14th 2021)

Plugin updates and a fix.

  • Updated WPBakery Page Builder to v6.6.0.
  • Updated Slider Revolution to v6.4.3.
  • Fixed color picker not working in customizer.

THEME UPDATE – VERSION 1.2.31 (January 15th 2021)

Plugin updates.

  • Updated WPBakery Page Builder to v6.5.0.
  • Updated Slider Revolution to v6.3.5.
  • Code refactoring.

THEME UPDATE – VERSION 1.2.30 (December 16th 2020)

Plugin updates.

  • Updated WPBakery Page Builder to v6.4.2.
  • Updated Slider Revolution to v6.3.3.
  • Fixed a PHP notice.

THEME UPDATE – VERSION 1.2.29 (October 18th 2020)


  • Enabled jQuery Migrate for admin (fixes some broken admin functionality).

THEME UPDATE – VERSION 1.2.28 (October 17th 2020)

Plugin updates.

  • Updated WPBakery Page Builder to v6.4.1.
  • Updated Slider Revolution to v6.2.23.

THEME UPDATE – VERSION 1.2.27 (September 15th 2020)


  • Updated WPBakery Page Builder to v6.4.0.
  • Updated Slider Revolution to v6.2.22.
  • Code refactoring.
  • Fixed a PHP v7.4+ notice.

THEME UPDATE – VERSION 1.2.26 (August 14th 2020)

Fix and a plugin update.

  • Added WordPress v5.5 compatibility (re-enabled jQuery Migrate).
  • Updated Slider Revolution to v6.2.18.

THEME UPDATE – VERSION 1.2.25 (June 18th 2020)


  • Optimised the code that checks on packaged plugins, resulting in faster page loads front-end and in admin, especially on busy shared servers.

THEME UPDATE – VERSION 1.2.24 (June 15th 2020)

Plugin updates.

  • Updated Slider Revolution to v6.2.12.
  • Updated WPBakery Page Builder to v6.2.0.

THEME UPDATE – VERSION 1.2.23 (February 21st 2020)


  • Fixed some PHP v7.4+ notices.

THEME UPDATE – VERSION 1.2.22 (January 8th 2020)


  • Updated Slider Revolution to v6.1.5.
  • Updated WPBakery Page Builder to v6.1.
  • Fixed wrong templates in Portfolio element drop-down.

THEME UPDATE – VERSION 1.2.21 (June 21st 2019)


  • Fixed contact form scripts sometimes not being loaded, causing display issues.

THEME UPDATE – VERSION 1.2.20 (June 12th 2019)

Plugin Update.

  • Updated WPBakery Page Builder to v6.0.3.

THEME UPDATE – VERSION 1.2.19 (March 8th 2019)

Plugin Updates.

  • Updated Slider Revolution to v5.4.8.3.
  • Updated WPBakery Page Builder to v5.7.

THEME UPDATE – VERSION 1.2.18 (February 2nd 2019)


  • Updated Slider Revolution to v5.4.8.2.
  • Fixed plugin installer outputting “An error has occurred” on all pages.
  • Updated Plugin Installer extension to v0.9.9
  • Removed redundant code that disables Gutenberg.

THEME UPDATE – VERSION 1.2.17 (December 1st 2018)

Plugin update and a fix.

  • Updated WPBakery Page Builder to v5.6.
  • Fixed UberMenu Lite errors with PHP v7.1+.

THEME UPDATE – VERSION 1.2.16 (September 21st 2018)

Plugin Update.

  • Updated WPBakery Page Builder to v5.5.4.

THEME UPDATE – VERSION 1.2.15 (July 26th 2018)


  • Disabled the Gutenberg plugin and nag.

THEME UPDATE – VERSION 1.2.14 (July 12th 2018)


  • Updated Slider Revolution to v5.4.8.
  • Updated WPBakery Page Builder to v5.5.2.
  • Updated UberMenu Lite extension for PHP v7.2+ compatibility.

THEME UPDATE – VERSION 1.2.13 (May 30th 2018)

Plugin Update.

  • Updated Slider Revolution to v5.4.7.4.

THEME UPDATE – VERSION 1.2.12 (March 10th 2018)

Plugin Updates.

  • Update WPBakery Page Builder to v5.4.7.
  • Updated Slider Revolution to v5.4.7.1.

THEME UPDATE – VERSION 1.2.11 (December 9th 2017)

Plugin Updates and Fixes.

  • Updated WPBakery Page Builder to v5.4.5 (formerly Visual Composer).
  • Updated Slider Revolution to v5.
  • Fixed creating a gallery for the Gallery post format not working with WordPress v4.9.

THEME UPDATE – VERSION 1.2.10 (June 30th 2017)

Plugin Updates.

  • Updated Visual Composer to v5.1.1.
  • Updated Slider Revolution to v5.4.5.1.

THEME UPDATE – VERSION 1.2.9 (March 23rd 2017)

Plugin Updates and Fixes.

  • Updated Visual Composer to v5.1.
  • Updated Slider Revolution to v5.4.1.
  • Fixed a couple of PHP v7.1.x related errors.

THEME UPDATE – VERSION 1.2.8 (January 20th 2017)

Updates and Fixes.

  • Updated Slider Revolution to v5.3.1.5.
  • Updated Post Formats extension to v1.0.2.
  • Fixed Contact form error when Captcha enabled.
  • Fixed Google Map row backgrounds sometimes not working.
  • Fixed some PHP notices.
  • Code cleanup and refactoring.

THEME UPDATE – VERSION 1.2.7 (December 8th 2016)


  • Updated Visual Composer to v5.0.1.
  • Updated Slider Revolution to v5.3.1.
  • Updated Font Awesome to v4.7.0.

THEME UPDATE – VERSION 1.2.6 (August 11th 2016)

Updates and Fixes.

  • Updated to Visual Composer v4.12.
  • Updated to Slider Revolution v5.2.6.
  • Fixed unnecessary session breaking caching.

THEME UPDATE – VERSION 1.2.5 (May 15th 2016)

Updates and Fixes.

  • Updated to Slider Revolution v5.2.5.1.
  • Updated to Font Awesome v4.6.3.
  • Fixed duplicated “close” icons in layout manager.

THEME UPDATE – VERSION (April 23rd 2016)

Plugin update.

  • Updated to Visual Composer v4.11.2.1.

THEME UPDATE – VERSION 1.2.4 (April 16th 2016)

Updates and Fixes.

  • Updated to Visual Composer v4.11.2.
  • Updated to Slider Revolution v5.2.4.1.
  • Fixed content rotator breaking when it has a title.
  • Fixed error when clicking Customize.
  • Fixed some PHP notices.

THEME UPDATE – VERSION 1.2.3 (January 8th 2016)

Updates and Fixes.

  • Updated to Visual Composer v4.9.1.
  • Updated to Slider Revolution v5.1.6.
  • Updated to Font Awesome v4.5.0.
  • Fixed full width row backgrounds not working in footer sidebar areas.
  • Fixed typo in PHP version error message.
  • Fixed Appearance > Customize not having a Theme Options tab.
  • Fixed some PHP notices.

THEME UPDATE – VERSION 1.2.2 (October 7th 2015)

Updates and Fixes.

  • Updated to Visual Composer v4.7.4.
  • Updated to Slider Revolution v5.0.9.
  • Fixed “Single Image” element not scaling in all browsers.
  • Added “with_front => false” when registering portfolio post type.
  • Fixed PHP notice for deprecated WP_Widget constructor method.

THEME UPDATE – VERSION 1.2.1 (June 25th 2015)

Updates and Fixes.

  • Updated to Visual Composer v4.5.3.
  • Updated to Slider Revolution v4.6.93.
  • Added better compatibility with Visual Composer frontend editor.
  • Fixed Visual Composer “Grid” elements not working in static blocks.
  • Fixed typo in Appearance > Theme Options > Backgrounds.
  • Fixed row background color breaking parallax backgrounds.
  • Fixed prettyPhoto XSS issue.

THEME UPDATE – VERSION 1.2 (March 27th 2015)

Updates and Fixes.

  • Updated to Visual Composer v4.4.2.
  • Updated UberMenu Lite to v3. (Fixes compatibility issues with UberMenu Pro v3.)
  • Updated Font Awesome to v4.3.0.
  • Fixed dragging in color picker.
  • Fixed WPML not displaying translated static blocks.

THEME UPDATE – VERSION 1.1.7 (January 1st 2015)

Updates and Fixes.

  • Updated to Slider Revolution v4.6.5.
  • Updated to Visual Composer v4.3.5.
  • Fixed Tour element menu styling.
  • Fixed FAQ element +/- icon styling.

THEME UPDATE – VERSION 1.1.6 (October 2nd 2014)

Updates and Fixes.

  • Updated to Slider Revolution v4.6.
  • Updated to Visual Composer v4.3.4.
  • Updated to Font Awesome v4.2.
  • Updated layout manager for WordPress v4 compatibility.
  • Updated Browse Media window code.
  • Fixed issues with Appearance > Customize panel.
  • Fixed full-screen slideshow not working properly.

THEME UPDATE – VERSION (August 13th 2014)


  • Updated to Slider Revolution v4.5.95.
  • Fixed portfolio filters animation running twice.
  • Fixed category archive pages using Single Post layout.

THEME UPDATE – VERSION 1.1.5 (July 4th 2014)


  • Updated to Slider Revolution v4.5.7.
  • Updated to Visual Composer v4.2.3.
  • Fixed image size settings.

THEME UPDATE – VERSION 1.1.4 (April 30th 2014)


  • Updated to Slider Revolution v4.3.8.
  • Updated to Visual Composer v4.1.2.
  • Updated styles for Visual Composer changes.
  • Fixed CAPTCHA in contact form.
  • Fixed Jetpack plugin conflict.
  • Fixed setting for docked top banner, featured image and post navigation.
  • Fixed image size settngs for posts.
  • Fixed notice in breadcrumbs.

THEME UPDATE – VERSION 1.1.3 (March 3rd 2014)


  • Updated Layout Manager.
  • Updated Slider Revolution.
  • Updated Visual Composer.
  • Updated fields from Runway core.
  • Added support for shortcodes on custom error pages.
  • Added support for revisions in portfolio post type.
  • Fixed problems in CAPTCHA form.
  • Fixed custom meta options not applying.
  • Fixed typo in theme options.
  • Fixed issue with WP Customizer interface.
  • Fixed typo in doctype tag of blank page template.
  • Fixed layout style and skin CSS overrides.
  • Fixed issue with paging on home page.
  • Fixed line height of icon box style.
  • Fixed masthead background color override in skin 2.

THEME UPDATE – VERSION 1.1.2 (October 9th 2013)

Bug fix.

  • Fixed missing layouts in new installs.

THEME UPDATE – VERSION 1.1.1 (October 7th 2013)

Bug fix.

  • Updated Layout Manager to latest version.

THEME UPDATE – VERSION 1.1 (September 16th 2013)

Updates, enhancements and bug fixes.

  • Upgraded Layout Manager: bug fixes and enhancements.
  • Updated Visual Composer to version 3.6.13.
  • Updated Slider Revolution to version 3.0.95.
  • Updated Runway framework and data types.
  • Added support for SoundCloud and other embedded WP defaults in Audio post format.
  • Fixed portfolio display of “Gallery” post format.
  • Fixed problem with some sites not loading custom Visual Composer elements.
  • Fixed layout issue with icon boxes on tablets.
  • Fixed search query issue.
  • Fixed bug in accent styles custom settings from Theme Options.
  • Fixed notices in PHP 5.4.

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